The Coggin Toboggan received a game changing email this morning, as an anonymous source has leaked last month’s ratings book for the two major sports talk radio stations in Philadelphia and a surprise show is now on top.
The two previous leaders of each station, Josh Innes and Mike Missanelli, were second and third respectively in the 25-54 male demographic, each garnering a 6.3 share.
However, an anonymous source – using the simple pseudonym “B.H.” – emailed us a printed copy of what looked to be the official ratings book this morning. The results show that one host for 94 WIP shot up so far in the ratings that he is now dominating the Philadelphia sports talks scene.
The leaked ratings book shows Brian Haddad, 94 WIP host of Leading Off, the pregame show for the Philadelphia Phillies, cashed in a monstrous 12.9 share in the 25-54 male demographic for this past month.