Brian Haddad

The 2016 94 WIP vs. 97.5 FM the Fanatic Survivor Series

wwe-survivor-series-ppv-logoThis Sunday, the WWE is hosting its annual Survivor Series PPV, which pits teams of five wrestlers against each other in an elimination match to see which team is the ultimate “survivor.”

This year, due to the WWE’s brand split, teams of Raw wrestlers will be pitted against teams of Smackdown wrestlers at the PPV. Sound nerdy? You bet it. Sound pointless? Oh my yes.

But it got us thinking at the Toboggan….who would win a Survivor Series type match between on-air personalities of the two sports talk radio stations in Philadelphia? NO LOVE LOST BETWEEN THEM, GANG.

This is what we do here at the Toboggan…waste hours of our time thinking of participant entrance songs, trademark maneuvers and alliances for imaginary wrestling events between two radio stations.

On an unrelated note, could anyone suggest a good divorce lawyer?

So here it is. We’ve identified the two teams (each consisting of four participants) and how we think the match would go down. Also, in true WWE Survivor Series fashion, the participants in the match are not necessarily the top performers at either station (though a few familiar faces will be seen).

Ladies and gentlemen, the 2016 Philadelphia Sports Talk Survivor Series.


Anonymous source cites new overall ratings leader for Philadelphia sports talk radio

cbsbigdaddybigJust one month after an anonymous source sent The Coggin Toboggan the ratings books for the end of August, ANOTHER anonymous, but different, source sent us the books for the first half of September and the leader may surprise you.

The two big players at each station, Josh Innes at 94 WIP and Mike Missanelli at 97.5 the Fanatic, AGAIN did not play into the top four ratings leaders for this month. Last month’s leader, Brian Haddad at 94 WIP, was far behind the ratings behemoth who dominated the first two weeks of September.

Big Daddy Graham, WIP host from 2 to 5 a.m., toppled ratings leader Haddad with a 23.6 share of the coveted 25-54 male demographic that is so highly sought after for advertising.


Anonymous source leaks 94 WIP and 97.5 The Fanatic ratings, neither Innes or Missanelli on top

Brian Haddad, new ratings powerhouse in Philadelphia sports talk radio?

Brian Haddad, new ratings powerhouse in Philadelphia sports talk radio?

The Coggin Toboggan received a game changing email this morning, as an anonymous source has leaked last month’s ratings book for the two major sports talk radio stations in Philadelphia and a surprise show is now on top.

The two previous leaders of each station, Josh Innes and Mike Missanelli, were second and third respectively in the 25-54 male demographic, each garnering a 6.3 share.

However, an anonymous source – using the simple pseudonym “B.H.” – emailed us a printed copy of what looked to be the official ratings book this morning. The results show that one host for 94 WIP shot up so far in the ratings that he is now dominating the Philadelphia sports talks scene.

The leaked ratings book shows Brian Haddad, 94 WIP host of Leading Off, the pregame show for the Philadelphia Phillies, cashed in a monstrous 12.9 share in the 25-54 male demographic for this past month.